SEOUL, Feb. 9 (Yonhap) — Kia Corp., South Korea’s second-biggest carmaker by sales, said Tuesday it will invest 29 trillion won (US$26 billion) in car manufacturing facilities and future mobility technologies by 2025.

Kia will spend 18.8 trillion won on enhancing profitability in the existing car manufacturing business and 10.1 trillion won on generating business opportunities through investments in future mobility technologies, the company said at this year’s CEO Investor Day event.

The maker of the K5 sedan and the Telluride SUV said it will also make efforts to improve its corporate competitiveness and shareholder value in the next six years.

Kia’s new company logo and slogan in a photo provided by the company (PHOTO NOT FOR SALE) (Yonhap)

In this year’s earnings guidance, Kia has set an operating profit target of 3.5 trillion won on sales of 65.6 trillion won. In 2020, it posted an operating income of 2.07 trillion won on sales of 59.17 trillion won.

Kia also aims to achieve an operating profit margin of 5.4 percent in 2021, up from 3.5 percent last year, while targeting higher margins of 6.7 percent in 2022 and 7.9 percent in 2025.

Kia recently changed its corporate name from Kia Motors Corp. to Kia Corp., signaling the brand breaking away from its traditional manufacturing-driven business model. It also changed its brand slogan from “The Power to Surprise” to “Movement that inspires.”

“We are breaking away from our traditional manufacturing-driven business model and expanding into new and emerging business areas by creating innovative mobility products and services that meet customer needs,” Kia President Song Ho-sung said last month.

This file photo provided by Kia Corp. shows its headquarters with its new company logo in Yangjae, southern Seoul. (PHOTO NOT FOR SALE) (Yonhap)

Kia plans to beef up its EV lineup with 11 models, including seven all-electric ones, by 2026 as it seeks to sell 1.6 million environment friendly vehicles in 2030.

The company will release its pure electric crossover model based on a new EV platform called the electric-global modular platform (E-GMP) in the first quarter.

The new vehicle with the project name of “CV” will be the first global model to bear Kia’s new logo. It also comes with a battery that enables an electric driving range of over 500 kilometers and a high-speed charging time of less than 20 minutes.

With its strengthened EV lineup, it targets to achieve a 6.6 percent share of the global battery-powered EV market by 2025 and global annual sales of 500,000 units by 2026.

Kia’s current EV market share is not available as its EV sales accounted for only 1 percent of its overall sales in 2019.

In this photo taken Jan. 7, 2020, and provided by Hyundai Motor, Hyundai Motor Group Executive Vice Chairman Chung Euisun (3rd from L) and Eric Allison, head of Uber’s air taxi service Uber Elevate (L), pose with other officials behind the S-A1 PAV concept jointly developed by Hyundai and Uber at a CES media day held at the Mandalay Bay Hotel in Las Vegas. (PHOTO NOT FOR SALE) (Yonhap)

Moreover, Kia said it will introduce its first purpose-built vehicle (PBV) model, the PBV01, next year, with a goal of selling 1 million units in global markets per year by 2030.

PBVs allow passengers to enjoy tailored services while traveling to their destinations. Upon personalization, PBVs can function as a restaurant, coffee shop and hotel, or even a clinic and pharmacy, in addition to an urban shuttle.

PBVs and the urban air mobility (UAM) service connect at the Hub, which will be installed across future cities to form a mobility ecosystem. The Hub has a skyport for personal air vehicles (PAV) on the top and docking stations on the ground for PBVs to approach and depart from multiple directions.

In January last year, Hyundai Motor Group and Uber Technologies Inc. signed a strategic deal, the first of its kind for the U.S. ride-hailing company, in Las Vegas on the sidelines of the Consumer Electronics Show (CES), to develop the world’s most advanced PAV and integrate PAVs with the UAM service.

At CES, Hyundai unveiled the S-A1 PAV concept jointly developed with Uber. The PAV S-A1 is equipped with electric vertical takeoff and landing (eVTOL), and is designed to seat five people, including a pilot.

Kia and its bigger affiliate Hyundai Motor Co. form the world’s fifth-biggest carmaker by sales.