“Helping people everywhere lead healthier lives through behavior change.”


  • Type of Business: Healthcare
  • Representative: Saeju Jeong
  • Homepage: https://www.noom.com/#/
  • Corporate Address: 37 704 Gukjegeumyung-ro 2-gil, Yeoeuido-dong, Yeongdeungpo-gu, Seoul

Noom is a mission-driven technology company dedicated to building a healthier world. Its core products combine technology with human empathy, to empower personal change, and these principles are reflected throughout the company.

The expert group responsible for the curriculum, content, and coaching of Noom application consists of experts in psychology, nutrition, and exercise prescription, and they will guide customers in the right direction to achieve their personal health goals in a sincere manner.

Num is officially approved by the National Institutes of Health (NIH) and working with Presbyterian Hospital and Stony Brook University Hospital to accumulate data. The program has launched a health prevention pilot B2B program with AETNA, the largest insurer in the eastern United States.

Key Features

Food Logging

Noom believes that lasting weight loss starts from one’s brain and offer mini-courses to help people gain specific knowledge, tools, and skills that help people change their habit, lose weight and make progress. To start, Noom offers a food logging feature with over 1 million food items in its food database and 1 million scannable barcodes. Also, the app contains hundreds of simple and healthy recipes.

Interactive lessons

With a scientifically proven approach to weight loss and behavior change created by a team of doctors, psychologists, nutritionists, and personal trainers, Noom helps people to master habits one needs to get and stay healthy with a personal coach and personalized goal-setting. Customers can also lean on a support group for extra motivation.